SRK's show dips in the ratings

Viewer ratings for King Khan's new show take steady dip. Has lowest TRPs ever for any show hosted by a B-Town star The Shah Rukh Khan hosted Zor Ka Jhatka opened with dismal viewer ratings and has been dipping steadily ever week. It has now achieved the distinction of having the lowest TRPs ever for a show hosted by a Bollywood star! Even a Rakhi Sawant anchored show attracts more eyeballs than King Khan's latest outing on the small screen. And Rakhi has not been mincing any words on her popularity ratings. "My Rakhi Ka Insaaf on the same channel (Imagine) had more viewership than Zor Ka Jhatka." And in her characteristic candour she declares, "Ek dum Zor Ka Jhatka laga hai!" ZKJ opened with a 2.6 TVR but could not manage to attract audience in the second week and its average rating dropped to 1.7  to 1.4 TVR. Rakhi Sawant's Rakhi Ka Swayamvar opened with a rating of 4.12 TVR and maintained an average rating of 3.04 TVR. Ever since ZKJ went on air on February 1, there has been furore over SRK's decision to host Zor Ka Jhatka. The desi version of the international reality show Total Wipeout has lived up to its name. King Khan has been under the scanner for taking up the small screen assignment that has turned out to be a damp squib just like its contestants who get dunked in pools of water. Why SRK took on Zor Ka Jhatka B-Town buzz is that Shah Rukh Khan was paid Rs 20 crore for the show. Insiders state that he agreed to do the show as it involved a huge sum for a few days of work. As reported 'Khan gets Chroma-ed' (Hitlist, January 24), King Khan didn't even travel to Argentina with the contestants where the show was shot. His portions were shot in chroma in Yash Raj Studios. There's also buzz that SRK took on the offer because of Ra. One. He needed big monies for his lavish sci-fi production. While others state that he felt Zor Ka Jhatka would get youngsters hooked as Ra.One is targetting at a younger audience. Zor Ka Jhatka TRPs (From February 13-19). Monday 1.2 Tuesday 1.3 Wednesday 1.3 Thursday 1.4 Friday 0.8 Opening ratings reality shows with stars Shah Rukh Khan hosted Zor Ka Jhatka: 2.6 Madhuri Dixit judged Jhalak Dikkhla Jaa: 5.6 Amitabh Bachchan hosted Kaun Banega Crorepati: 5.4 Priyanka Chopra hosted Khatron Ke Khiladi (season 3): 5.5 SRK hosted Kya Aap Paachvi Paas Se Tez Hain?: 4.6 Salman Khan hosted 10 Ka Dum (season 1): 3.2 Salman Khan hosted 10 Ka Dum (season 2): 2.2 (NOTE: All figures courtesy TAM in Hindi speaking market; target groups is cable satellite homes)