GOING mobile is finding a whole new dimension.
Putting a number to the widespread phenomenon of mobile downloads and applications, Airtel’s Mobitude survey has found that 225 million songs were downloaded this year — a whopping 25 million more than last year.
And Salman Khan- starrer Dabangg ’s red- hot item number, Munni badnaam hui , topped the chart of downloaded songs.
The downloads were not just restricted to music. Indian mobile users also downloaded 25 million wallpapers and images, with Katrina Kaif leading the list of favourites, ahead of even Shah Rukh Khan and Sachin Tendulkar.
Evidently, an increasing number of people are using cellphones for much more than just calling and texting, which, incidentally, is a rather voluminous business in itself — Airtel's SMS traffic touched 90 billion texts this year, with 1.2 billion sent on Diwali alone.
“ People across India are increasingly relying on the mobile platform as a source of entertainment and information,” says Atul Bindal, president, mobile services, Bharti Airtel.
What people have on their cellphones also says a lot about mobile service providers. Across the spectrum, companies are considering ways to tap the burgeoning mobile entertainment industry, which has been responsible for a significant increase in revenue. “ We have seen an increase of over 70 per cent in revenues from mobile entertainment,” says Gurinder Singh Sandhu, corporate marketing head of Tata Teleservices.
Tata Teleservices recently announced a tie- up with Sony International to offer subscribers the opportunity to listen to songs from Michael Jackson’s unreleased album, Michael. “ This is a proof of the immense opportunity in the music domain alone,” says Sandhu.
Interestingly, despite downloading songs and images on the mobile coming at a price ( the average spend is ` 10 per download), people are using this option a lot. Apart from music, video downloads are also gaining popularity, even though it can cost as much as ` 30 per download.
No comments:
Post a Comment