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Saturday, July 16, 2011

Krrish 2 sold out before it goes on floors

Rakesh Roshan gives away the rights of the film to multiple distributors, even before it goes on floors 

Rakesh Roshan’s Krrish was regarded the trendsetter in Indian cinema and one of the highest grossing films in 2006. Labelled as the first major superhero film in Bollywood, since Shekhar Kapur’s Mr India, the film garnered critical acclaim and was elevated to a blockbuster rating.

With such a positive reception, it is no surprise that a sequel to the film was being chalked out. However, in this highly unpredictable industry, even though the original Krrish was a mega hit, only a man with Rakesh Roshan’s business acumen would be able to sell a product (the sequel to Krrish) before it even goes on floors.

Reportedly, the filmmaker’s sequel to the blockbuster Krrish has been sold almost entirely.

A source told us, “Rakesh Roshan has only maintained the rights of the film in Mumbai.

All other territories have fetched him a good price.” And, also doing the rounds are rumours that the channel rights have been sold to a leading channel at a price, speculated to be higher than what even Aamir Khan’s 3 Idiots received.

Roshan’s resolution to sell the rights of the sequel, slated to go on floors in November, is not the only unconventional decision he has taken. Interestingly, the filmmaker has sold the film rights to multiple distributors.

“While Eros International has acquired the overseas rights, the all-India rights have been sold to individual companies,” added the source.

When asked why Roshan chose to sell the rights to more than one company, the source explained, “Well, nowadays the corporates create a lot of issues, especially financial agreements, which have an adverse effect on the film. Rakesh Roshan has great business sense and he knows what is happening around him.”

 Apparently, even the film’s music, to be composed by the filmmaker’s brother Rajesh Roshan, has been up for grabs.

The source told us that the music rights have been acquired by T-Series for Rs 5 crore. Even though the music of the film is in its preliminary stage, the one song that T-Series heard, in the original film, was convincing enough for the company to buy the music rights.

When contacted, head honcho of T-Series, Bhushan Kumar, confirmed, “We are very happy to be associated with a cool franchise like Krrish.”

The sequel to Krrish stars Hrithik Roshan, Priyanka Chopra Chitrangada Singh and Vivek Oberoi.

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